A girl in Nepal holds up a blade of grass and what could be either a feather or a grass flower with mountains and a town in the background

Match: Give kids the best birthday gift money can buy

Since 1990, UNICEF has helped cut the under-five mortality rate by more than half — which means today, more than TWICE as many children get to celebrate their fifth birthdays around the world!

We’re throwing a massive fifth birthday party, and you’re invited! Celebrate our progress for children’s survival, and give today to help us keep going — until the number of under-five deaths is down to zero.

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The U.S. Fund for UNICEF is a Better Business Bureau Accredited Charity, and continues to receive the highest ratings from Charity Navigator for transparency, accountability and administration.

When you make a gift to UNICEF USA, you’ll join us in our mission to fight for the survival and development of all children. As a valued member of our online community, you will receive our monthly eNews and occasional updates about UNICEF’s child survival programs and emergency relief efforts in times of natural disasters.


Up to $25,000 for the Happy 5th Birthday campaign can be matched up until the match pool has been exhausted. Gifts received after the match amount has been met or after the match deadline can be used for the Donor Match Fund to save children’s lives.


*For every donation made to UNICEF USA, we pay the transaction and processing fees. To help us cover these costs, and maximize your gift to UNICEF USA, we provide you with the option to cover these fees.